Erfolgsfaktoren Im Business-To-Consumer-E-Commerce (English, Christian Böing)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409118200
ISBN-10
3409118209
Author
Christian Böing
About the Book
Welche Faktoren sind f�r den Erfolg im Business-to-E-Commerce bestimmend? Christian B�ing geht dieser Frage nach, indem er theoretisch fundiert m�gliche Erfolgsfaktoren systematisiert und ihren Einfluss auf den Erfolg im E-Commerce im Rahmen einer Befragung von 135 E-Commerce-Anbietern und 93 Experten empirisch �berpr�ft.
ISBN: 9783409118200
ISBN-13: 9783409118200
ISBN-10: 3409118209
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Product ID: isbn-9783409118200
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