Foundations of Corporate Success (English, John a. Kay | J. A. Kay)
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Book Details
Publisher
OUP Oxford
Language
English
ISBN-13
9780198287810
ISBN-10
019828781X
Author
John a. Kay | J. A. Kay
About the Book
How did BMW recover from the verge of bankruptcy to become one of the Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips outstanding record in innovation not been translated into success in the market? What can be learned from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks What makes a business s…
ISBN: 9780198287810
ISBN-13: 9780198287810
ISBN-10: 019828781X
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John a. Kay | J. A. Kay is the author of Foundations of Corporate Success. Browse more books by John a. Kay | J. A. Kay on BookBajar.
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Product ID: isbn-9780198287810
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