Investor Marketing (English, Bernhard Ebel | Markus B. Hofer)
by Bernhard Ebel | Markus B. Hofer
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783322903518
ISBN-10
3322903516
Author
Bernhard Ebel | Markus B. Hofer
About the Book
Investor Marketing ist mehr als Investor Relations. Es ist eine Denkhaltung, die das ganze Unternehmen durchzieht und den Investor quasi als "Kunden" im Finanzmarkt in den Mittelpunkt der Betrachtung stellt. Ein Ziel ist, das Unternehmen seinen Investoren nachhaltig nahe zu bringen, bei ihnen zu verankern und sie langfristig an das Unternehmen zu binden. Dieses Buch stellt Grundlagen, die Sicht der verschiedenen Zielgruppen, Investor Marketing be…
ISBN: 9783322903518
ISBN-13: 9783322903518
ISBN-10: 3322903516
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Product ID: isbn-9783322903518
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