Market Revolution in Latin America (English, Masaaki Kotabe | R. P. C. Leal)
by Masaaki Kotabe | R. P. C. Leal
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Book Details
Publisher
Pergamon
Language
English
ISBN-13
9780080438979
ISBN-10
0080438970
Author
Masaaki Kotabe | R. P. C. Leal
About the Book
Recently there has been an explosive growth of interest in Latin American markets, above and beyond Mexico. Over the years, business executives and academics from the industrialized world seldom paid serious attention to South America for its market potential. The ratification in 1994 of the North American Free Trade Agreement (NAFTA) among the United States, Canada, and Mexico awakened them to look to the south of the US border. Then exactly one…
ISBN: 9780080438979
ISBN-13: 9780080438979
ISBN-10: 0080438970
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Product ID: isbn-9780080438979
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