Marketing-Controlling (English, Walter F. Liebl)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409136266
ISBN-10
3409136266
Author
Walter F. Liebl
About the Book
Den AnstoB dazu, das vorliegende Buch zu schreiben, gaben zwei Beobachtungen: Zu- nachst herrscht nach meiner Uberzeugung ein Mangel an Marketing-Controlling- Literatur. Die zweite Triebfeder war meine zunehmende Skepsis beztiglich der Art und Weise, wie manche Autoren glauben, ihrem selbstgesteckten Anspruch ohne Praxiser- fahrung gerecht werden zu konnen. Was kann ich beitragen zur Losung von Marketing-Controlling-Problemen, die sich im Vntemeh…
ISBN: 9783409136266
ISBN-13: 9783409136266
ISBN-10: 3409136266
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Product ID: isbn-9783409136266
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