Marketing Heritage (English, Yorke Rowan | Uzi Baram)
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Book Details
Publisher
Altamira Press
Language
English
ISBN-13
9780759103429
ISBN-10
0759103429
Author
Yorke Rowan | Uzi Baram
About the Book
What are the implications of mass tourism and globalization for the field of archaeology? How does this change popular understandings of the past? Increasingly archaeological sites worldwide are being commodified for a growing tourist trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strenghten community identities. However, unchecked commercial development may undermine the integrity of these…
ISBN: 9780759103429
ISBN-13: 9780759103429
ISBN-10: 0759103429
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Product ID: isbn-9780759103429
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