Media Management in the Age of Giants (English, Dennis F. Herrick)
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Book Details
Publisher
Unm Press
Language
English
ISBN-13
9780826351630
ISBN-10
0826351638
Author
Dennis F. Herrick
About the Book
The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date informati…
ISBN: 9780826351630
ISBN-13: 9780826351630
ISBN-10: 0826351638
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Dennis F. Herrick is the author of Media Management in the Age of Giants. Browse more books by Dennis F. Herrick on BookBajar.
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Product ID: isbn-9780826351630
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