Multiunit Organization and Multimarket Strategy (English, Noel A. C. Baum | H. R. Greve | Joel Baum)
by Noel A. C. Baum | H. R. Greve | Joel Baum
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Book Details
Publisher
Jai Press Inc.
Language
English
ISBN-13
9780762307210
ISBN-10
0762307218
Author
Noel A. C. Baum | H. R. Greve | Joel Baum
About the Book
A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the "M-form" as the 20th century's most successful. Research traditions studying multiunit systems include the multimarket perspective, which has used commitment and mutual forbearance theory, and the multiunit perspective, which has used learning and knowledge transfer theory. These persp…
ISBN: 9780762307210
ISBN-13: 9780762307210
ISBN-10: 0762307218
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Product ID: isbn-9780762307210
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