Performance Measurement Für Das Customer Relationship Management (English, Christoph Auer)
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824407415
ISBN-10
3824407418
Author
Christoph Auer
About the Book
Christoph Auer stellt mit dem CRM Performance Model (CPM) einen Ansatz zur systematischen Messung der ökonomischen Auswirkungen von CRM-Aktivitäten vor, der die Kunden- und die Unternehmenssicht sowie schwer quantifizierbare Erfolgsgrö en, die intangible assets, berücksichtigt und mit Hilfe von acht Dimensionen alle relevanten Einflussgrö en und Auswirkungen des CRM misst.
ISBN: 9783824407415
ISBN-13: 9783824407415
ISBN-10: 3824407418
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Product ID: isbn-9783824407415
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