PRAXIS Des Customer Relationship Management (English, Matthias Uebel | Stefan Helmke | Wilhelm Dangelmaier)
by Matthias Uebel | Stefan Helmke | Wilhelm Dangelmaier
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409218900
ISBN-10
3409218904
Author
Matthias Uebel | Stefan Helmke | Wilhelm Dangelmaier
About the Book
"Praxis des Customer Relationship Management" umfasst ein vielschichtiges Spektrum von L�sungen und Erfahrungsberichten zu Planung, Durchf�hrung und Kontrolle von CRM-Projekten aus verschiedenen Industrie- und Dienstleistungsbereichen. Neben Beitr�gen zu organisatorischen und technischen Voraussetzungen f�r die Einf�hrung von CRM-Systemen werden auch Best-Practice-L�sungen f�r die Organisation und Umsetzung von Kundenbindungskonzepten pr�sentiert…
ISBN: 9783409218900
ISBN-13: 9783409218900
ISBN-10: 3409218904
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Product ID: isbn-9783409218900
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