Promotoren (English, Jürgen Hauschildt | Hans Georg Gemünden)
by Jürgen Hauschildt | Hans Georg Gemünden
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409230629
ISBN-10
3409230629
Author
Jürgen Hauschildt | Hans Georg Gemünden
About the Book
Wie entsteht Innovation im Unternehmen? Entwickeln sich Innovationsprozesse selbständig, wenn nur eine technische Erfindung vorliegt? Vor welchen Barrieren kommt eine Innovation zum Stehen? Wie können dies Barrieren überwunden werden? In dieser Situation können nur "Promotoren", die sich engagiert für die Innovation einsetzen, weiterhelfen. Ausgehend von dem von Eberhard Witte entwickelten "Promotoren-Modell" fasst das Buch Ergebnisse gro zahlige…
ISBN: 9783409230629
ISBN-13: 9783409230629
ISBN-10: 3409230629
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Product ID: isbn-9783409230629
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