Services Marketing (English, Jochen Wirtz | Christopher Lovelock)
by Jochen Wirtz | Christopher Lovelock
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Book Details
Publisher
World Scientific Publishing Company
Language
English
ISBN-13
9781944659011
ISBN-10
1944659013
Author
Jochen Wirtz | Christopher Lovelock
About the Book
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Fe…
ISBN: 9781944659011
ISBN-13: 9781944659011
ISBN-10: 1944659013
Frequently Asked Questions
What is the price of Services Marketing?
Services Marketing starts from ₹3618 at GlowMirror. Available in Paperback.
Who is the author of Services Marketing?
Jochen Wirtz | Christopher Lovelock is the author of Services Marketing. Browse more books by Jochen Wirtz | Christopher Lovelock on GlowMirror.
Is Services Marketing available in Paperback and Hardcover?
Yes, Services Marketing is available in Paperback on GlowMirror. Select your preferred format on the product page.
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Yes, GlowMirror offers free delivery for Services Marketing across India. No minimum order value required.
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Product ID: isbn-9781944659011
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