Services Marketing (English, Jochen Wirtz | Christopher Lovelock)
by Jochen Wirtz | Christopher Lovelock
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Book Details
Publisher
World Scientific Publishing Company
Language
English
ISBN-13
9781944659011
ISBN-10
1944659013
Author
Jochen Wirtz | Christopher Lovelock
About the Book
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Fe…
ISBN: 9781944659011
ISBN-13: 9781944659011
ISBN-10: 1944659013
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Product ID: isbn-9781944659011
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