Springer Customer Knowledge Management (English, Special Edition, Lutz M. Kolbe | Hubert Österle | Walter Brenner)

About the Book

Das St. Galler Modell f�r Customer Knowledge Management kombiniert Customer Relation und Knowledge Management in einer Rahmenarchitektur kundenzentrierter Prozesse. Diese integrierte Sicht erm�glicht wesentliche Ergebnisverbesserungen in Marketing, Vertrieb, Service und in internen Leistungsbeziehungen. Die Fallstudien dokumentieren die realisierbaren Potentiale aus Management- und IT-Sicht. Aus ihnen werden Handlungsempfehlungen f�r das Projektm…

Why You Should Read This Book

• Written by acclaimed author Lutz M. Kolbe | Hubert Österle | Walter Brenner
• Published by Springer, a respected name in academic and professional publishing
• Covers the domain of Marketing / General with depth and clarity
• Available in English — ideal for students, researchers, and professionals alike
• A trusted reference work that belongs on every serious reader's shelf

Product Details

This Special Edition of Customer Knowledge Management is published by Springer and carries ISBN-13 9783540005414. Packaged securely for delivery across India, this edition is ideal for personal libraries, classroom use, and professional reference.

Who Is This Book For?

Whether you are a student preparing for advanced coursework, a researcher deepening your expertise, or a professional staying current with the field, Customer Knowledge Management by Lutz M. Kolbe | Hubert Österle | Walter Brenner is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery available across India.