Springer Customer Relationship Management (English, Special Edition, Jörg Link)

About the Book

Customer Relationship Management (CRM) hat die Herstellung erfolgreicher Kundenbeziehungen zum Gegenstand. Hier existieren durch die Kundenorientierten Informationssysteme (Database Marketing, Computer Aided Selling, Online Marketing) ganz neue Möglichkeiten, Kundenwünsche individueller, wirkungsvoller, schneller und kostengünstiger zu erfassen, zu bearbeiten und dadurch Kunden langfristig zu binden. Um dem Kunden zahlreiche Kommunikationskanäle…

Why You Should Read This Book

• Written by acclaimed author Jörg Link
• Published by Springer, a respected name in academic and professional publishing
• Covers the domain of Management / General with depth and clarity
• Available in English — ideal for students, researchers, and professionals alike
• A trusted reference work that belongs on every serious reader's shelf

Product Details

This Special Edition of Customer Relationship Management is published by Springer and carries ISBN-13 9783642627002. Packaged securely for delivery across India, this edition is ideal for personal libraries, classroom use, and professional reference.

Who Is This Book For?

Whether you are a student preparing for advanced coursework, a researcher deepening your expertise, or a professional staying current with the field, Customer Relationship Management by Jörg Link is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery available across India.