Global Management (English, Ralph Berndt)
by Ralph Berndt
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783642647154
ISBN-10
3642647154
Author
Ralph Berndt
About the Book
Die Rahmenbedingungen des Wirtschaftslebens haben sich grundlegend geändert. Die Wirtschaftsräume werden immer grö er, Zollschranken fallen, Weltmarken erreichen eine immer grö ere Bedeutung, supranationale Zielgruppen mit einem sehr ähnlichen Konsumverhalten entstehen. Nicht nur von den multinationalen Unternehmen werden Internationalisierungsstrategien entwickelt und realisiert. Nationale bzw. länderdifferenzierte Managementansätze werden duch…
ISBN: 9783642647154
ISBN-13: 9783642647154
ISBN-10: 3642647154
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Product ID: isbn-9783642647154
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