Springer Handbuch Versicherungsmarketing (English, Special Edition, Michael Reich | Christopher Zerres)

About the Book

Lange Zeit wurde Marketing in der deutschen Versicherungswirtschaft vernachl�ssigt. H�ufig konzentrierten sich die Unternehmen lediglich darauf, ihre Vertriebspolitik zu optimieren. Marketing im Sinne einer Unternehmensphilosophie, bei der alle betrieblichen Bereiche auf den Markt und seine Anforderungen ausgerichtet werden, erf�hrt nun auch in Versicherungsunternehmen eine schnell wachsende Bedeutung.

Why You Should Read This Book

• Written by acclaimed author Michael Reich | Christopher Zerres
• Published by Springer, a respected name in academic and professional publishing
• Covers the domain of Marketing / General with depth and clarity
• Available in English — ideal for students, researchers, and professionals alike
• A trusted reference work that belongs on every serious reader's shelf

Product Details

This Special Edition of Handbuch Versicherungsmarketing is published by Springer and carries ISBN-13 9783662577547. Packaged securely for delivery across India, this edition is ideal for personal libraries, classroom use, and professional reference.

Who Is This Book For?

Whether you are a student preparing for advanced coursework, a researcher deepening your expertise, or a professional staying current with the field, Handbuch Versicherungsmarketing by Michael Reich | Christopher Zerres is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery available across India.