The Oxford Handbook of Corporate Reputation (English, Michael L. Barnett | Timothy G. Pollock | Michael L. Barnett)
by Michael L. Barnett | Timothy G. Pollock | Michael L. Barnett
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Book Details
Publisher
OUP Oxford
Language
English
ISBN-13
9780199596706
ISBN-10
0199596700
Author
Michael L. Barnett | Timothy G. Pollock | Michael L. Barnett
About the Book
What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important--and increasingly problematic--for scholars and practitioners seeking to understand the creation, management, and role of…
ISBN: 9780199596706
ISBN-13: 9780199596706
ISBN-10: 0199596700
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Product ID: isbn-9780199596706
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